celebrate the small wins What if one reason you keep giving up isn't a lack of discipline or motivation, but that you're celebrating too late? We spend so much time chasing big goals. I'll celebrate when I lose the weight. When I get the promotion. When the business finally works. When I become more confident. But here's something we often forget: Your brain doesn't only learn from the finish line. It learns from what happens along the way. And one surprisingly powerful way t